My Organisation

We have four different football classes each tailored to a different age group. However, we have two core beliefs that we take into every session.

Firstly, we believe in something we call “Play not Push”. It means teaching football in a fun, pressure-free environment. We want to give children a positive introduction to sport as a whole, not just football, so they’re more likely to stay healthy and active throughout their lives.


Secondly, we believe football can be educational. Coached in the right way it can stimulate imagination and aid early development skills such as learning colours and numbers, following instructions and playing as a team.


It’s an approach that has bagged us numerous awards and helped us expand globally over the last 16 years. And like all our Kickers, we never stop learning. We’re continually improving and updating our classes, based on feedback and input from child health specialists as well as our network of over 2,250 football coaches worldwide.