AJB Sports in Education

5 - 12 years

AJB Sports in Education provide expert sports coaching for children aged 5 to 12 in the Worcestershire area. We run football and multi-sports holiday camps during non-term time with the philosophy to encourage creativity, leadership, teamwork and fair play in all of our participants.

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Sports Activities

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5 - 12 years

Sports Club

Hollymount Primary School


23rd Jul - 30th Aug




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Meet the Team

Andrew Beeston
Lead Coach and camp manager

Coach ‘Andy’ has owned AJB Sports In Education since 2015 and has built it up almost single handedly into the exciting and vibrant enterprise we know today. He is passionate and dedicated to coaching and helping young people to grow and realise their potential through sport. Andy highly values the AJB ethos and instils it into every part of both the company and his own personal life. The belief that sport shouldn’t just be played for competitive or extrinsic rewards, but that it can help young people to create, learn, lead, inspire and grow.

James Prentice
Lead coach and camp manager

Coach Jimmy is our newest recruit and came on board as a partner with Andy to help the business grow. The two have known each other for over 10 years and met during their time in the USA, where they both lived and worked as football coaches in New Jersey. Jimmy shares the company’s vision for the future and holds the same values for using sport as a way to help kids grow, learn and develop holistically. He is motivated, experienced and passionate about both sport and coaching children to reach their potential.

Nicole Gasic
Sports Coach

Coach Nicole is our swimming expert here at AJB Sports in Education. She has been with the company since 2017 and has swum competitively for Worcester swimming club for 8 years, representing them all the way up to regional level. Nicole is experienced and empathetic with the children and has a great way about her, especially with the really young kids. Whilst she is clearly at home in the pool, Nicole also has a wealth of experience in teaching Multi-Sports and don’t underestimate her on the football pitch!

Oliver Lewis
Sports Coach

'Oliie' only recently made the move to Worcester as the opportunity at AJB Sports in Education opened up and allowed him to "follow my dream of getting into coaching full time". His previous coaching experiences have been extensive and rather varied. Ollie has been coaching wheelchair basketball for the past 3 years and prior to that journeyed over to the USA to coach football in-between his studies at University. He has been a fantastic addition to our team and is really shining as both a coach and a person as he continues to flourish with his attitude and bright personality.

Rhys Curran
Sports Coach

Coach Rhys started working for AJB Sports in Education in 2016 whilst he was still studying Sports Tourism at university. He came highly recommended by his tutors, and has consistently proved this through his application, knowledge and enthusiasm, that shines through in everything that he does. Rhys has fully adopted the ethos of having fun, growing and fostering creativity in young people through sport. He continues to embody these traits himself and is an increasingly integral part of AJB Sports in Education and its future.

AJB Sports in Education

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