Hello Lincolnshire, Nottinghamshire, Cambridgeshire, Leicestershire, Rutland, Northamptonshire, Hertfordshire, Bedford, Central Bedfordshire & Luton! (and breathe…) Yes, today Hoop is available for another 6.5 million people — our biggest roll out yet!

Over 350,000 families already use Hoop in the UK and so if you have a cousin, brother, aunt, uncle, friend or lover that you think is a Hoop fan in the making, please help us spread the word.

There’s heaps of family fun to be had in the East Midlands. If you’re a town or city-dweller there’s a plethora of fab activities to get involved in. Some that caught our eye were in amongst the packed programme at Leicester’s Attenborough Arts Centre; we especially like the look of interactive theatrical adventure, The Building Dance Show. In Northampton, Abington Park Museum’s Family Fun Day stands out. Outside of urban areas there’s tons to do as well. Nature lovers in particular have stacks to keep them occupied. Discover the colourful world of butterflies at Lincoln’s Hartsholme Country Park or join Grimsby’s Wildlife Watch Group amongst many others.

We absolutely love what we do at Hoop and we’re going to keep going big. It’s our mission to help families discover amazing things to do together, so that they get out of the house and have a blast. Next up — we roll south again to the lands of Sussex, Surrey and Swindon (amongst a few more) — watch this space!